Earlier this week, Google announced the Labs launch of Google Image Swirl, an experimental search tool that organizes image-search results. Google Image Swirl represents a concrete step towards reaching that goal. It looks at the pixel values of the top search results and organizes and presents them in visually distinctive groups. For example, in ambiguous queries such as "jaguar," Image Swirl separates the top search results into categories such as jaguar the animal and jaguar the brand of car. The top-level groups are further divided into collections of subgroups, allowing users to explore a broad set of visual concepts associated with the query, such as the front view of a Jaguar car or Eiffel Tower at night or from a distance. This is a distinct departure from the way images are ranked by the Google Similar Images, which excels at finding images very visually similar to the query image.

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Read the launch article here